I’m Allison, focus group moderator extraordinaire, runner, cook, crocheter, and beauty products aficionado. 
After living in New York City as a student and an ad exec, I moved back to a quiet town near the ocean in New England. I travel around the US moderating focus groups for a variety of clients including some of the best known beauty brands. Researching skincare, cosmetics, fragrance and nail care products has been the most fun, and it’s given me insight into what women look for when they choose beauty products and brands.
I’m a Beauty Contributor to Fabulous After 40, a Guru at Fabulous After 50, and a BlogHer Visionary.
I hope to be able to share what I’ve learned over the years with you, and I hope you’ll share your thoughts, ideas and opinions with me.
Fabulous Blog! Very informative and interesting, great beauty tips.
Great blog, Allison! I’m a sucker for face creams so I’ll have to give the Olay Regenerist products a try.
Thanks, Sybille! Hope you’ll come back to visit the blog from time to time.
And thanks, Amy! I’ve been using Regenerist for about 5 years, and I really like it. It’ a thick cream, good for my dry skin. If you’re looking for something moisturizing but a little lighter, try the Regenerist night cream in the purple jar. Check out my earlier product reviews on Lierac and Nuance, too! Hope you’ll subscribe to the blog and check in from time to time
What a great site, Allison. I like the combination of advice and quantitative research.
Regarding grapefruit scent positively affecting the perception of youth, I’ve always thought that the woman who wears a scent of, say, freshly baked bread or brownies who attract men like dogs attracted to their pack.