A couple of weeks ago, I picked up a new eye shadow at CVS from a new Almay display. I haven’t purchased anything from Almay in a long time. Also, there was a tester attached to the display (and it was unused!), so I tried it out and I liked the feel of the shadow.
The Softies eye shadows seem to be a cream/powder hybrid. Almay calls it “whipped powder”. I like cream shadows, so that “soft” aspect really appealed to me. Its consistency is similar to Maybelline Dream Bounce, in that it’s soft and bouncy.
I bought Smoke, shade 150, a matte grey/purple/brown, a color I didn’t have in my growing shadow collection.
Applying the shadow requires a bit of building, as the color is quite sheer. Although it’s part of Almay’s intense-i-color, I’m not sure I’d describe it as intense or highly pigmented at all. They are pretty colors but, as I mentioned before, they are sheer. The swatch below required 3 layers of color, and it’s still very light. So warning: if you like highly pigmented shadows, this is not for you.
The shadow does not crease at all, and for me with my dry eyelids, it has been long-lasting. Today, I applied it over Urban Decay Anti-aging Primer, and it lasted till I removed it, about 10 hours. later. When I swatched the shade on my arm, it required makeup remover to get it off, so that bodes well for long-wear, unless you have oily eyelids.
Almay Shadow Softies come in 12 shades with a good range of lights and darks, half are shimmers and half mattes. The shades are: honeydew, lilac, seafoam, moss, crème brulee, hot fudge, peach fuzz, vintage grape, petal, smoke, cashmere, and midnight sky. At CVS near where I live, there were only about 5 shades to choose from. The display was rather picked over which means it has appeal. And when I went back recently, the display was gone. But at a CVS in another town, there was a full display today with two different testers. The photo below will give you a good sense of the color range.
I think the packaging is quite sophisticated and attractive for a drugstore brand.
The price at CVS was $5.29, target.com is selling it for $4.49, and I’ve heard that Bed Bath & Beyond has them for $3.99! (I’ve been told that BBB is a great source for inexpensive makeup. Who knew?) Good thing I had CVS Bucks when I bought it. And you can also buy them here.
Have you tried any of the Almay Softies yet? What did you think?