Hada Labo Tokyo was new to me. I saw a post/ad for it on Facebook, and it quickly got my attention. Hada Labo Tokyo is a Japanese skincare brand, created in 2004 by Rohto Pharmaceuticals, a company that began in 1899 in Osaka as a family drugstore. The Hada Labo Tokyo line is sold in Asia, and it recently came to the U.S. The brand now includes more than 60 products in its collection!
Hada Labo Tokyo Anti-aging Hydrator is a hyaluronic acid (HA) serum. HA is a naturally occurring substance that helps lubricate joints and hydrate skin. As we age, production of HA decreases making our joints stiffer and our skin drier and duller. The good news is that HA applied topically helps strengthen the skin’s moisture barrier to keep moisture in, and working beneath the skin’s surface, it helps to hydrate skin and increase collagen production. Everyone’s skincare routine should include hyaluronic acid.
What makes Hada Labo Tokyo’s HA different is that their scientists have created a Super Hyaluronic Acid Complex made up of three types of HA:
- macro Hyaluronic Acid: acts on the skin’s surface to strengthen the skin’s moisture barrier
- Super Hyaluronic Acid Plus: provides twice the hydration properties of regular HA, and its unique water and oil-loving properties allows the HA to bond with the skin’s lipid layer for optimum moisture retention
- micro Hyaluronic Acid: its micro size allows the molecule to work deep within the skin’s structure to hydrate from the inside out.
Here’s a video that shows how it works:
In addition to the three types of HA, Hada Labo Tokyo Anti-aging Hydrator also contains retinol complex and collagen to increase skin’s elasticity and firmness and reduce the appearance of fine lines and wrinkles. I have added retinol products to my skincare routine, so getting more in my serum is a plus.
What about the aesthetics of the product?
- It comes in a pump bottle for easy use. Pump slowly to get just a little — a pea-size amount — because a little goes a long way.
- It’s fragrance-free, and also free of parabens, dyes and mineral oil.
- Although viscous, it is a lightweight liquid. Warm it in your hands and pat it on to your skin, just like the aesthetician does with serums and moisturizers when you go for a facial. Apply to your face and neck. It takes just a few seconds to apply, and it absorbs in a heartbeat. The packaging says you can even apply it during the day over your makeup if your skin is feeling dry, though I haven’t felt the need to do that. Here’s a video from the company in Japanese that demonstrates the application process:
I love the look of the product. The bottle is packaged in a very pretty box. Japanese cherry blossoms have always been a favorite of mine, and I love the cherry blossom design on the bottle and box. Hada Labo Tokyo Anti-aging Hydrator looks like a very upscale and expensive product. I was given this product to review by the company, and I really love it. In fact, I was concerned that I wouldn’t be able to afford to buy it once I use it up. Imagine my surprise when I learned that it’s sold at Ulta and drugstore.com for $17.99 for a long-lasting bottle of 1.7 fl. oz./50 ml. So happy because I’m hooked!
Check out the brand’s website for additional information and beauty tips: www.hadalabotokyo.com
water, butylene glycol, glycerin, beta-carotene, BHT, caprylic/capric triglyceride, carbomer homopolymer, dipropylene glycol, disodium EDTA, helianthus annuus (sunflower) seed oil, hydrolyzed collagen (marine), hydrolyzed hyaluronic acid, hydrolyzed soy protein, hydroxyethylcellulose, iodopropynyl butylcarbamate, limnanthes alba (meadowfoam) seed oil, methylisothiazolinone, PEG-20 sorbitan isostearate, PPG-10 methyl glucose ether, retinyl palmitate, sodium acetylated hyaluronate, sodium chloride, sodium hyaluronate, tocopherol, triethanolamine, zea mays (corn) oil
Are you using hyaluronic acid? Do you have a serum you love?