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Never Say Die Beauty

Heart Ful Moisture Lipstick from Holika Holika: Super-cute Heart-Shaped Lipstick

Well, the hearts are back again. I can’t seem to avoid them. Or rather, I seek them out. And the likely place to find the cutest makeup with hearts is, of course, South Korea!


I discovered Heart Ful Moisture Lipstick from the Korean brand, Holika Holika, online, and I couldn’t resist. The lipstick comes in a cute foil covered outer box with hearts at the top (mine got a little squished on its long journey from South Korea to Massachusetts).

Heartful box

The lipstick comes in a pink and metal tube. The tube itself seems a little smaller than the usual tube, but the amount of lipstick seems the same as usual. It’s a good size to tuck in a pocket or an evening bag.

What’s so cool about this lipstick is the shape of the bullet: it’s heart shaped. Too cute, isn’t it?

heart top


The lipstick is moisturizing, and it feels good on my dry lips. I chose Sweet Coral.  It looks darker in the bullet in the above photo, so here’s another one in natural daylight in comparison to my orange nails (I’m wearing Nailtini Mai Tai).


And a swatch taken in daylight:


It’s actually a lightish peach/coral shade — I seem to be leaning toward peaches this summer. The color is light but buildable.


The only drawback is that it’s not very long-lasting., but most moisturizing lipsticks are not. I get a couple of hours max before I need to re-apply. But that’s OK, I didn’t buy it because it was a long-lasting lipstick but because it was heart-shaped <3

Heartful Moisture Lipstick comes in 6 shades: Sweet Coral, Baby Beige, Candy Red, Pink Love, Kissing Red, and Fresh Orange.

I purchased Heartful Moisture Lipstick on ebay for about $11, but I just saw it on Amazon for $9.50+, and some of the links are below if you want to check them out.

Because the writing on the box is in Korean, I have no idea what the ingredients are. But the website says:  “a high moisture essential oil complex (sweet orange oil, grapefruit oil, olive oil) is included, protecting lips from harsh environment exposure and providing them with full moisture.”

Are you familiar with the Holika Holika brand? What do you think about the Heart Ful lipstick?

Product Rating
Medium: a couple of swipes for full cover
Not so much
I like it!