I had my New Year’s Eve outfit, jewelry and makeup all planned out, but this year I had to pass on my plans. But I still want to share the gorgeous lipstick and lipliner that I intended to wear that night. A vampy red lipstick from The Edge Beauty. I know I’ll be wearing it often in 2016, a perfect shade for glam nights!
The Edge Beauty brand was new to me, and I didn’t receive any info with it when it arrived at my doorstep. So I was surprised to learn that it’s an exclusive brand developed for and sold only at Dillard’s. It launched in Fall 2015 and it’s part of The Edge Beauty, a Sephora-style beauty department within 121 of the Dillard’s stores. There appears to be a complete line of The Edge Beauty makeup. Of course, The Edge Beauty products are sold on Dillards.com, too, which is great because we don’t have Dillard’s in Massachusetts. But when I travel for business, I take every opportunity to stop in to Dillard’s. I think they’re beautiful stores with fabulous merchandise. How awesome that they created their own beauty brand!
And you should see the packaging! It’s a wow!
The outer boxes have an eye-catching, modern silver and white 3D design.
The Edge Beauty Iconic Lipstick tube is incredible. It has a thick, clear, heavy plastic exterior with the same silver and white 3D pattern on the inside as if it were surrounding the inner bullet tube. And it opens in a unique way: you click on the bottom of the tube and it pops out, and then you pull out the bullet. Also unique is the mini magnifying mirror on top of the tube that’s just big enough to use to apply the lipstick! Love that little touch.
The lipstick shade I received is aptly called Provocative. It’s a highly pigmented, deep burgundy red, and it’s gorgeous! As I mentioned, it’s a vampy shade that would look especially great paired with an outfit in black, grey, white, burgundy, or silver. But it would probably look terrific with many colors. In fact, I had planned to wear it with a deep green and black tunic.
I found it was easier to apply this deep berry red with a lip brush. It goes on creamy and glossy. After a while on my dry lips (I should have used a lip scrub before I took the photo!), it dried down to a semi-matte finish. I wore it with lipliner, and there was no feathering. It lasted on my lips with no need for a touch up for almost 6 hours. If I hadn’t eaten dinner, it would probably still be on my lips. In fact, after I finished dinner, you could still see a deep red stain on my lips.
In addition to Provocative, The Edge Beauty Iconic Lipstick comes in 7 other shades, primarily different shades of red and neutrals. It was a very, very faint vanilla scent. $20. Made in Italy.
Here’s how the Dillard’s website describes The Edge Beauty Iconic Lipstick:
The EDGE Beauty Iconic lipstick is the perfect balance of comfort and coverage in a high shine formula-providing immediate color release. With unsurpassed glide and moisture, this innovative formula achieves single-stroke coverage that leaves lips with captivating color. This lipstick features:
- high glide, emolliency and shine
- intense and perfect color release from the first stroke
- leaves lips looking soft and hydrated
- vitamin E
- formulated without mineral oil, animal derivatives, or parabens
I also received an Iconic Lipliner in a twist-up slim tube, so no sharpening required. It’s creamy and oh-so-easy to apply. The color I received is Spicy, an orange-brown. Unfortunately, it doesn’t really go with the Provocative lipstick shade, though I did give ’em a go together. I think the red shade, Racy, would have been a better fit. But Spicy will go with other lipsticks that I own. Their are 4 shades of The Edge Beauty Iconic Lipliner, and they’re priced at $16. Made in Germany.
While looking at Spicy, I thought I’d try it as a brow pencil and it’s a great shade for me! In fact, I like it better than some of the other eyebrow pencils I’ve got! So now it’ll do double duty lol, though it is a little thicker than a traditional brow pencil.
Here’s the description:
This pigment rich, creamy and smudge-resistant lip liner glides on softly making it easy to shape and define your lips.
- long lasting and high coverage
- glides smoothly and does not feather
- pigment rich formula for an instant color pay-off
- easy to blend shortly after application but then sets into a smudge-resistant finish
tasteless and odorless
- formluated without mineral oil or parabens
I love both of these new lip products from Dillard’s! Here’s a look at the shades up close:
Have you heard about The Edge Beauty? Do you have Dillard’s near you?