I was excited when I heard that the U.K.’s affordable makeup brand, ModelsOwn, was coming to Ulta Beauty.
I went in search of their cute display, and I was trying to decide what to try. I had read a number of good reviews of ModelsOwn so I was eager to find something for my first purchase.
As you know, I adore cream eyeshadow. It’s hydrating, it’s quick. I just love it for my dry eyelids. So when I discovered that ModelsOwn had an affordable cream eyeshadow palette, I decided that would be my first purchase. I bought Colour Chrome, 10 small cream shadow pans in a very nice rose gold metallic plastic case.
It has a nice big mirror, the names of the shades on each pan, and a double-ended usable makeup brush. Off to a good start.
The shadows are metallics, but the finishes seems to vary by shade. I expected them all to be metallics with a sheen, but IMO some are shimmers, some are traditional metallics, a couple are glittery, and a few appear to be matte or matte-ish. The mix of finishes is a good thing.
The colors look beautiful, a mix of golds, greens, greys, and blues.
- Platinum: white shimmer
- Electrum: sheer bronze shimmer
- Rose Gold: pale copper metallic
- Emerald: turquoise matte
- Superior: medium blue matte
- Pure Gold: orangey yellow gold metallic
- Nickel: bronze-brown matte
- Iron Oxide: grey-green metallic
- Pewter: deep blue-grey matte
- Slicked: grey glitter
I did my swatches over Urban Decay Anti-aging Primer Potion eyeshadow primer as I usually do. I thought the shades look fabulous in person (here they are a little washed out by the natural sunlight), and most of them were more than decently pigmented.
Using them to create an eye look, the shadows were easy to apply and easy to blend.
I used Electrum and Nickel on my lid with Platinum in the inner corner. It all seemed good. I finished my makeup and went about my business. A few hours later, I looked in the mirror, and my eyeshadow had faded to either nothing or a bunch of glitter. WTF? I applied the eyeshadow over UD AA primer that works for me every time. Not this time.
A few days later, I tried another eye look using different shades: Iron Oxide and Rose gold. Same thing. After about 15 minutes, the shades had already started to fade. After less than an hour, very little identifiable color remained. 👿
If I hadn’t waited so long to try out this palette and if I hadn’t misplaced the receipt, I would return this palette to Ulta. It’s terrible. I wouldn’t even use it as a shadow base. I think it would be good play makeup for a little girl. That’s it.
The palette (7g/0.2 oz.) is priced at $19.99. For $19.99, I expect much better performance than I got. Unfortunately, because of this fail, I am unlikely to spend any more money trying other makeup from ModelsOwn.
What have your experiences with ModelsOwn been?