Coming right on the heels of new products like PUR Cameo Contour Sticks (reviewed here) and PUR Eye Polish that I still haven’t reviewed yet is a new line of lightweight foundation, PUR HydraFluid Water Serum Foundation. I didn’t realize that PUR’s tagline is The Complexion Authority. But I studied their website, and they have an impressive range of different foundation types. The new HydraFluid Water Serum Foundation is one of the most recent additions, and it’s just about perfect for my dry skin.
PUR HydraFluid Water Serum Foundation has an encapsulated water complex that brings Swiss mineral water to dry skin like mine. Following the trend toward uber-lightweight foundations, HydraFluid Water Serum is both watery and creamy (it has dimethicone) when you squeeze some out of the new dose-type tip on the plastic tube. You need to shake the tube before using to mix the ingredients.
It’s so smooth and hydrating, and I love how comfortable HydraFluid Water Serum Foundation is. I would say this is a wonderful foundation for dry or for over 45 skin. Yet I think that this formula would suit most skin types.
PUR recommends applying 2-3 drops of foundation with their chisel brush. I have used both the kabuki slant brush that I own and the PUR blending sponge with the slant flat side that I got along with PUR Cameo Contour, and they both work well. You can build up coverage if you like.
The foundation feels extremely lightweight and totally breathable on the skin, though it provides medium coverage. On me, I’d say it looks like almost full coverage. Yet it leaves a dewy, luminous finish. My friend, Kim, recently asked me what I was using that made my skin look so radiant. It was PUR HydraFluid Water Serum Foundation! I’m wearing Light in the photo below.
The new foundation comes in 5 shades: Light, Medium, Tan, Dark, and Deep.
Below, you can get a good idea of the consistency of this foundation.
I really love this foundation, and I’ve been reaching for it just about every day since it arrived a couple of weeks ago. My only complaint, now in early February, is that Light is a little too dark for my winter complexion that’s somewhere between Fair and Light. But it’s not so much of a difference to keep me away. PUR should add a Fair shade to their lineup because there are so many fair-skinned gals who are even lighter than I am.
Another nit is: please put the name of the shade on the tube. There’s a little window on the front of the tube so you can see the shade, but it can be a little confusing. Though most women won’t have 5 tubes of different shades in the house, I’m never sure if I’m grabbing Light or Medium!
So if you’re looking for a hydrating but lightweight mineral foundation that gives a fabulous glow, you’ve found it with PUR HydraFluid Water Serum Foundation. Priced at $39, it contains 1 fl. oz./30 ml. It’s sold at Ulta, on the PUR website and other retailers. PUR is not tested on animals.
What’s your favorite foundation these days?
MyChelle Refining Skin Cleanser Winner
Congratulations to Teresa K, winner of the MyChelle Cleanser giveaway! Woo hoo! She has been noticed and has replied.
Thank you to all who entered. I really appreciate all your participating and especially the new subscribers, followers etc. I’ve got more giveaways coming soon. In fact, I’ve got a couple in the works that I’ve gotta finish writing up, so please stay tuned!
PUR HydraFluid Water Serum Foundation Ingredients: AQUA, DIMETHICONE, PHENYL TRIMETHICONE, GLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, ISODODECANE, POLYGLYCERYL-6 POLYRICINOLEATE, PENTYLENE GLYCOL, OCTYLDODECYL NEOPENTANOATE, POLYSILICONE-11, STEARIC ACID, LECITHIN, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER, SODIUM STARCH OCTENYLSUCCINATE, ENTEROMORPHA COMPRESSA EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SEA SALT EXTRACT, TOCOPHEROL, TOCOPHERYL ACETATE (VITAMIN E), TETRAHEXYLDECYL ASCORBATE, BUTYLENE GLYCOL, SILICA, PALMITIC ACID, SIMETHICONE, POLYGLYCERYL-2 ISOSTEARATE, DECYL GLUCOSIDE, SQUALANE, POLYMETHYLSILSESQUIOXANE, TROMETHAMINE, PHOSPHOLIPIDS, PROPANEDIOL, PANTHENOL, STEAROYL INULIN, SODIUM BENZOATE, HYDROXYSTEARIC ACID, MICA, METHYL METHACRYLATE CROSSPOLYMER, XANTHAN GUM, PHYTANTRIOL, ALUMINUM DIMYRISTATE, DISODIUM STEAROYL GLUTAMATE, SODIUM ANISATE, SODIUM LEVULINATE, ETHYLHEXYLGLYCERIN, SODIUM HYALURONATE CROSSPOLYMER, SACCHAROMYCES/MAGNESIUM FERMENT, SACCHAROMYCES/COPPER FERMENT, SACCHAROMYCES/SILICON FERMENT, SACCHAROMYCES/ZINC FERMENT, SACCHAROMYCES/IRON FERMENT, DISTEARDIMONIUM HECTORITE, ALCOHOL DENAT., TRIETHOXYCAPRYLYLSILANE, SYNTHETIC FLUORPHLOGOPITE, TIN OXIDE, POTASSIUM SORBATE, DISODIUM EDTA, HEXYLENE GLYCOL, CAPRYLYL GLYCOL, PHENOXYETHANOL MAY CONTAIN (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)