Last night I went out to dinner with a friend at the spur of the moment, and I hadn’t stockpiled any blogposts to put up. When I got home, I was going through the news online, and I noticed something of interest to me in the world of beauty. You may have seen it already, but I think it’s worth mentioning.
CoverGirl has been stepping out of the mainstream over the past couple of years in terms of the faces, meaning the people, who represent their brand. And I think it’s a good thing. A year ago, James Charles, then a high school senior, became the first cover boy for the brand, and a few months after that, they introduced Nura Afia, their first cover girl in a hijab.
Recently, South African-born Maye Musk, a 69 year old who is also the mother of Elon Musk, has become a new face of CoverGirl. When I first saw her photo below, I thought it was Tilda Swinton because they both share an other worldly look, though in civilian clothes Maye Musk looks more traditional, a beautiful mature woman. In addition to modeling for more than 50 years, Maye is a nutritionist and dietician who holds two Master’s degrees and still conducts nutrition research. Over the past several years, she’s been doing a lot of modeling: walking the runway at New York Fashion Week, representing brands Target, Virgin America and Clinique and appearing on a number of magazine covers.
Take a few minutes to read the article about Maye from the New York Times last week that includes a short interview with her. She is no doubt a very interesting and vital woman.
In sum, I think CoverGirl is doing the right thing by being inclusive. It makes me happy that they seem to be saying that no one should be invisible and that everyone who wants to can enjoy wearing makeup. Amen.