I have a number of favorite mascaras, and I usually prefer a smallish wand with plastic teeth. So when I received PUR Fully Charged Mascara, I was dubious.
PUR Fully Charged got its name because it uses magnetic technology to create dramatic lashes. The folks at PUR say that the mascara’s “magnetic polymer matrix veils the lashes for maximized all day lift, volume and curl. Plus the revolutionary formula helps strengthen lashes for reduced fallout.”
I’m still not exactly sure how that magnetic thing works, but in all honesty, this mascara definitely works for me.
Once you open the tube, you see that PUR Fully Charged Mascara has a huge brush with a lot of bristles.
The formula is more wet than dry. I always make sure there isn’t a glob of mascara at the tip.
I don’t apply mascara like most normal humans. I turn the wand a million different ways depending on what each individual lash needs. Because this is a thicker formula and it definitely adds volume as well as length to my blonde, invisible lashes, I do have to go over some areas on occasion (not always) where my lashes are closer together to make sure they don’t stick together. It may take me a few minutes longer to use this mascara than some others, but the result is definitely worth it IMHO. My lashes are looooong and full-looking.
I’ve been using this mascara almost every day for a couple of weeks. I haven’t had any fallout or flaking. I always curl my straight lashes before using any mascara, and PUR Fully Charged Mascara keeps the curl all day. I’m impressed with this mascara. As I said earlier, it works for me!
If you’re interested in giving PUR Fully Charged Mascara a try, you can get 20% off on PURcosmetics.com through April 15, 2016 with the code: HELLOLASH20 (plus I noticed Ebates is giving 10% cash back on PURcosmetics.com). PUR Fully Charged Mascara is priced at $22. It’s sold on the PUR website, Kohl’s, Ulta, Macy’s, Dermstore.com, among other retailers. Cruelty-free.
Ingredients: Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499).