A few weeks ago, there was a huge free-standing display in my little local CVS. It took up a lot of real estate in the small store so it really got my attention. The display even included testers, a novelty in the drugstore but a must for finding a good match in foundation.
Enter CoverGirl truBlend Liquid Makeup, and a lot of choice in liquid foundation shades: 21 shades in fact. There is something for everyone is this new product introduction that is a reformulation of the old truBlend. The free-standing display has gone away, and CG truBlend has been incorporated into the wall display as a permanent product, (it doesn’t look as huge now).
A year or so ago, my friend Kim asked for a liquid foundation recommendation. I think I suggested a Lancome product at the time. Now, I would say Estee Lauder Double Wear Stay-in-Place Liquid Foundation for my prestige recco and CoverGirl truBlend Liquid Makeup for my drugstore brand.
CoverGirl has introduced a slew of shades for just about every skin tone from fair to dark, from cool to neutral to warm with a double number system. The levels are Light, Medium and Dark.
I went with level 1, Light that seemed to be cooler tones, and I chose i2, Classic Ivory. I’m quite impressed with it. The shade is a good match.
The foundation is easy to apply with fingers or brush (I still haven’t tried one of those teardrop shaped foundation sponges yet). CoverGirl says it provides light/medium coverage which kinda surprised me. On me, it provides good medium-full coverage, meaning I need concealer on my sun damage spots on my face. But on my hand, my sun damage is completely covered.
I think, in spite of what CG says, most women would get almost full-coverage from this foundation unless you have marked discoloration or scarring. It’s light as a feather on my skin. I love the feel of it. I’d say it provides a satin, not quite matte, finish. It lasts about 10 hours so you would make it through the work day.
CoverGirl truBlend Liquid Makeup comes in a very substantial glass bottle (I don’t think it would break even if I dropped it on the tile floor because it’s so thick) with a pump dispenser. The pump dispense works fine for me every time. There were some consumer complaints about the dispenser in the old version, so it looks like they fixed it. The bottle is much more appealing looking than the old truBlend. You get 1 fl. oz./30 ml, and it looks like it will last a long time because a little goes a long way.
It has dimethicone in it, so you may not need primer. And if you’re sensitive to dimethicone and if you avoid parabens, you may want to pass on this product. I have been reading more about parabens, and I am generally OK with it.
At CVS, the price was $10.49, and I think it’s least expensive at Walmart, about $8.50. It’s also sold at Walgreens, Ulta, Amazon, and drugstore.com. It’s made in the US from imported parts.
I’m quite impressed with this foundation as you can probably tell.
Have you noticed the new CoverGirl truBlend in your stores? Have you tried it yet? Do you have a favorite liquid foundation you’d like to tell us about?
I also wanted to mention that I’ll be launching a new GIVEAWAY on the blog on Wednesday, April 16. So be sure to stop by and enter! 🙂