Giveaway: em Michelle Phan Tokyo Plums Palette

Happy Birthday to me, Happy Birthday to me…


It’s my birthday today, so what better day to start a giveaway on my blog than with a gift for one of you! And because spring looks like it may finally be on its way, I’d like to give away something that is, well, spring-y. πŸ™‚

I Bought This


Do you know Michelle Phan? She’s a young woman who started out in 2005 as a beauty blogger who did makeup tutorials. In 2007, she began vlogging on YouTube and she became a sensation. She was associated with Lancome, and next she started em Cosmetics in conjunction with L’Oreal. In addition, she started a monthly makeup subscription company that is now called ipsy, the monthly service that I love!

Always at the forefront, Michelle Phan recently appeared in a commercial for Dr. Pepper. She’s one of the unique personalities who personifies the Dr. Pepper brand. Have you seen her in the spot? I think she’s pretty darn cute and a good fit for Dr. Pepper. I know not everyone’s on board with it, but take a look and let me know what you think πŸ˜‰

And Michelle Phan is everywhere these days. Last night while I was watching Mad Men, she was in a brand new commercial for YouTube. She has become quite the brand. But back to makeup.

em Cosmetics has a broad selection of palettes: eye, cheeks, lips, face. There’s even a collection of Life Palettes that have “everything” in a choice of shade selections in one palette.

I got to try a couple of em Cosmetics makeup products through my ipsy subscription, and I liked what I tried. So I decided to buy an eye shadow palette. Boy, was it difficult to choose because there were so many options! I think I read every single review on each shadow palette on the website before I finally decided on the Tokyo Plums palette. And I liked it so much, I bought a second one to give away.

em Cosmetics Shadow Play Tokyo Plum Palette

The compact is 3″ x 3.5″ so it’s small enough to fit in a purse, and it’s great for travel. It’s Β white surrounded by a heavy clear plastic outer covering with “handwritten” inspiring words on the cover. Funny, I can’t read them on the compact but I can in the photo, lol!

The compact that it comes in is white surrounded by a heavy clear outer covering with "handwritten" inspiring words on the cover. Funny, I can't read them on the compact but I can in the photo, lol!

Tokyo Plums has six pans: 3 small, 2 medium and one large in peach and plum shades from light to dark, shimmers and mattes.

em Cosmetics Michelle Phan Shadow Play, Tokyo Plum

credit: em Cosmetics

Specifically, the shades are:

  • lower left: pale peach shimmer
  • mid left: lilac shimmer
  • upper left: peach matte
  • center: plum matte
  • upper right: deep purple shimmer
  • lower right: prune (purple/brown) matte

The shades on the left are for highlighting and contouring. The big one in the middle for all-over color. The dark shades can be used as shadows or eyeliner. But you can do your own thing.

Some of you may know that I usually wear matte shadows, but I do love the three shimmer shadows in this palette. They’re subtle. The light peach shade and the lilac shade have gold shimmer, and the deep purple has a bit of deep bronzy-purple shimmer. Here are the swatches on my “fair” skin:

em Cosmetics Michelle Phan Shadow Play, Tokyo Plum

And here they are swatched by the folks at em Cosmetics on “medium” and “dark” skin. Not surprisingly, they did a much better job swatching than I did!

medium skin; credit: em Cosmetics

medium skin; credit: em Cosmetics

em Cosmetics shadow play, tokyo plums

dark skin; credit: em Cosmetics

What’s great about the Tokyo Plums palette is that it’s neutral: either warm and cool. So as you can see from the swatches anyone can wear it. I love plum and peach shades with brown eyes but also with blue or green eyes. And if you have violet Liz Taylor eyes, even better.

em Cosmetics shadow play, tokyo plums

credit; em Cosmetics

em Cosmetics Shadow Play Tokyo Plum Palette

Inside there’s a big mirror and two usable travel brushes, one of which is doubled-sided and includes a slant tip brush.

The shades are very creamy and easy to blend. They feel so soft. Love ’em. And I think the colors in this palette are versatile, neutral, good for day or night. Here are a couple of looks I did: the first with peach in the inner corners and the second with plum across the entire lid and deep purple in the outer corner for a darker look.


em Michelle Phan Tokyo Plums

wearing Em Michelle Phan Tokyo Plums

Giveaway Rules:

Please leave a comment on the blog about how you would use the Tokyo Plums palette. And it wouldn’t hurt to wish me a Happy Birthday, while you’re at it, lol πŸ˜‰ The comment about the palette is mandatory. When you leave a comment, no duplicates please, ie don’t just copy what someone else wrote. πŸ˜‰

One entry per household, please.

If you have won a Never Say Die Beauty giveaway since November, would you please sit this one out?

I’m going to use Rafflecopter again for the entries. It’s pretty easy to use, but it can be a little tricky. Basically, you just click the options & follow the instructions. Once you leave your Comment on this Giveaway blogpost, go to the Rafflecopter widget below and get credit for the Comment that you left.

If you already subscribe to Never Say Die Beauty, like Never Say Die Beauty on Facebook, follow via Twitter, Bloglovin’, Instagram, or Pinterest, you are entitled to more points. But YOU MUST CLICK OFF THOSE OPTIONS on the Rafflecopter widget, otherwise you will lose out on those extra points. I noticed that some women I know who follow me neglected to use the entry via Rafflecopter. SO DON’T FORGET!! πŸ˜‰

If you don’t subscribe to Never Say Die Beauty via email and you want to, the signup is on the homepage of the blog in the upper right hand side. πŸ™‚ Then be sure to get credit for subscribing via email, liking on Facebook, following on Pinterest, Twitter, Instagram, or Bloglovin’ by registering whichever way(s) you follow on the Rafflecopter widget below and leave whichever names you follow NSDB under in the correct area of the Rafflecopter widget.

a Rafflecopter giveaway

This giveaway is open to US residents age 18 or older. Void in states where prohibited. Winner will be selected by a random drawing via the Rafflecopter widget (that’s why you want to make sure you enter via the widget!), and the winner will be notified by me via e-mail. You have 48 hours to get back to me, if not a new winner will be selected.Β The winners will provide me with their mailing address, and I will send your prize to you as soon as possible. Never Say Die Beauty and I are not responsible for loss or damage.

This sweepstakes runs from time of publication on 4/16/14 – 5/1/13 at midnight (meaning as 4/30 becomes 5/1) EDT. Don’t forget to tell your friends! Good luck πŸ™‚

Β Ingredients for Shadow Play

talctriisostearinhydrogenated polydecenemagnesium stearatesynthetic waxcalcium sodium borosilicatecalcium aluminum borosilicatesilicahdi/trimethylol hexyllactone crosspolymercaprylyl glycolpolyethylene terephthalatealuminaacrylates copolymerptfetin oxideoctyldodecyl stearoyl stearateboron nitridetrioctyldodecyl citratetridecyl neopentanoatedicaprylyl maleatetocopheryl acetatelauroyl lysinepolyurethane-11dimethicone

[+/- may contain / peut contenirmicaci 77891 / titanium dioxideci 77491, ci 77492, ci 77499 / iron oxidesci 77007 / ultramarinesci 77742 / manganese violetci 77000 / aluminum powderci 77400 / bronze powderci 77400 / copper powderci 75470 / carmineci 77510 / ferric ferrocyanideci 42090 / blue 1 lakeci 16035 / red 40 lakeci 77289 / chromium hydroxide greenci 19140 / yellow 5 lake]

Related posts:

86 thoughts on “Giveaway: em Michelle Phan Tokyo Plums Palette

  1. HAPPY BIRTHDAY!! Facebook didn’t tell me so I was surprised! lol
    What a great giveaway. I saw this palette on another blog and love the look of it. Purples are a favorite of mine! I think the looks you did are beautiful! I hope you have a wonderful birthday and do something special!! Hope you didn’t wake up to too much snow. YUK… xoxoxoxo
    Amber recently posted…Beauty Blog Coalition May Day GiveawayMy Profile

    • Thank you sooooooo much, Amber! Facebook doesn’t think my birthday is important and never posts it even though I have it in my info as share-able, lol. And yes, I did wake up to snow on my bday, the first time ever! I think the Tokyo Plums palette is a beautiful one. I hope women will enter!!

  2. HAPPY BIRTHDAY!!! I hope you have a memorable one.
    I love to wear purples…really makes my green eyes pop. The peach shades are great for highlighting the eye especially if I am tired. I really like how you used the palette.

    • Thanks a lot, Laura, for the bday wishes. It is a very pretty palette and would look great with your green eyes. Thank you for entering and good luck πŸ™‚

  3. Happy Birthday to you…Happy Birthday to you…Happy Birthday dear Allison..Happy Birthday to you (and many moooorrrre)!!! I hope your day is full of beautiful memories and may your birthday (cake) wish come true πŸ™‚
    This is so thoughtful of you to give us a gift on YOUR birthday. This is the first em cosmetics product I have seen and it looks fabulous. I just joined Ipsy so I have not received any of her products yet. I would love to win this palette b/c 1) I have only one palette in my stash and 2) the colors (swatches) look incredible. I would use by trying to duplicate that exact eye look (credit, em cosmetics).

    • Thank you, KAPP, for the bday wishes and the song, lol. Tokyo Plums is a very pretty palette. Hopefully, now that you’ve joined ipsy you’ll get to try some of the em Cosmetics products. They’re great. (I still haven’t received my ipsy bag this month, have you???) Thanks for entering the giveaway and good luck πŸ™‚

  4. Happy birthday, fellow Aries gal!! I would love to win this because I’ve been wanting to try a nice pinky/violet shadow since reading about the Tarte CC matte palette a few posts ago. These shades look so beautiful on you and in the promo photos.

    • Thank you, Kim! I love both palettes plus the IT Cosmetics Naturally Pretty Matte palette too. All 3 are great. Thanks for entering!!

    • Thank you, Monica! I’m going for coffee with a friend and tonight Jeff is taking me to a favorite restaurant of ours πŸ™‚ It is a great palette for everyday, but it does give a little shimmer too πŸ™‚ Thanks for entering and good luck!!

  5. Happy Birthday Allison! This palette looks gorgeous- definitely my types of colours. And I agree that it would be great for travel. This and my single of UD Half Baked, and I’d be good to go for a couple weeks I think! I’d probably wear the lighter colours on their own as a wash, or maybe pair two for a little additional highlight. I’d wear the darker ones with Half Baked because I just love purple and gold together. πŸ™‚

  6. Happy Birthday! πŸ˜€ The purples are gorgeous and I would probably wear it a lot when going out to eat and on date nights with my hubby! I

  7. Happy Birthday to the lovely Beauty Expert πŸ™‚ The plum eye shadows are perfect for your eye color, Allison! I would use the Tokyo Plums Palette to create a smoky eye. Something unexpected and different from the usual gray or dark brown shades. Plus I think those shades of plum would also look amazing with my eye color. Hint hint

    • Thank you so much, Sybille! I know you’re a violet person, and these colors would be great for a smoky eye on you. I’ve got my fingers crossed for you! Good luck πŸ™‚

  8. HAPPY BIRTHDAY!!! I’d give this plum palette to my daughter, who also has a birthday today, and who looks much better in purple makeup than I do.

  9. Happy Birthday!
    Love the pretty colors in this palette. Everything I have is so oriented towards neturals and nudes, that I would love to change my look and brighten up my eyes with this palette.

    • This palette seems to me to be a twist on nudes. I was tired of beiges and browns. These peaches and purples are neutral-ish but still different in my opinion, Julie. Thanks for the bday wish, thanks for entering and good luck!

  10. this is a gorgeous palette! i love all the neutral tones as well as the plum tones. i have clothes that would match all of these!

    • It is such a pretty palette that’s great for spring, Sharon. The peachy and violet shades are great together. Thanks for entering, and good luck!

    • Thank you! I did. Yes, the palette is great for everyday, and you can do a smoky eye with the three deepest shades as well. Very pretty and quite versatile! Thank you for entering and good luck πŸ™‚

  11. I hope you had a wonderful Birthday and I hope you have a wonderful day after your birthday, I sincerely do! What a great palette. I love how you used these shadows. Your eyes look so so pretty. Actually I would give this to my daughter if I win because she can do amazing things with eye shadows. Thank you for the giveaway opportunity.

    • Thanks a lot, Christy. I had a great day and we had an exceptional dinner out last night. This is a very pretty palette, and I’m sure your daughter would love it. Thanks for entering and good luck πŸ™‚

  12. Hi & Happy Birthday Sweetie!! I would use this eye palette to create a purple/peach gradient. My eyes are green so I love using purples. Thank-you!

    • Thank you, Natalie! it was a great birthday this year πŸ™‚ Ooh, green eyes! Love these shades with green eyes. Thanks for entering and good luck!


    • Thank you, Pauline. I am so sorry to hear about your illness. A friend of mine has RA too, and it took her a long time to find the right doctor & medications. I wish you the best. Thanks for reading my blog and for entering the giveaway. Feel better!!!!

    • I agree, Kelly, it’s a great everyday palette. But you’d be surprised, you can put together a nice smoky eye with the darker plum and purple shades! Thanks for entering and good luck!

  14. Happy birthday, beautiful!! It’s a great month to have a birthday — I turned 40 and fabulous on April 10th. :] (P.S. Aries rock!!) I would use this palette to create all kinds of smokey eyes. My favorite color for a smokey eye is purple — I have green/brown hazel eyes and purples make the green really pop!! There are so many combinations I can make with all these gorgeous colors. Fingers crossed!!

    • I’m not familiar with Aramex, Dima. How does it work? I feel so badly about limiting it to US residents. But even shipping to Canada was expensive. I won an international giveaway, and it cost more than $40 for postage to the US. Unfortunately, since my blog doesn’t make any money, I have to limit my expenses. I am so sorry, Dima.

    • I think I’m the same, Rebecca. I noticed almost all my palettes have purple in them. I like the peach that’s in this palette, too! Thanks for entering and good luck!

    • Yes, Senny! It’s great for daytime looks, and you can still do a dark smoky eye for nighttime too. Thanks for entering and good luck πŸ™‚

  15. you and I got the same things in our ipsy bag except I got the Cailyn and was really disappointed in the product…goes on very dry and the color was ugly…but i added lip balm below and lip gloss on top and it was nicer. all in all i really like this subscription b/c I get to try brands i’ve never heard of before. ~be well, Kim

    • Oh, I’m sorry the Cailyn was disappointing, Kim πŸ™ I should be happy I got to try the Mary Kay gloss! Though it looks like it’s full color, it’s really quite sheer but still pretty and so comfortable to wear.

  16. Happy birthday!
    I would the darkest color as a winged liner and the peach matte for all over for a modern but retro inspired look.

  17. Happy birthday! You are so beautiful!

    I think that palette would look great to create a nice, smoky eye! It reminds me of the Pantone color of the year, Radiant Orchid! What better way to celebrate the color of the year than with this beautiful palette of purples? And, I love doing smokey eyes, so this would be a nice, flirty, fun, colorful smokey eye that is different from the normal ‘blacked out’ eye! XoXo

    • Thank you, Jennifer! You get extra points for the compliment, lol πŸ˜‰ Yes, the violet on the left side does remind me of Radiant Orchid but maybe with a little less pink in it. It’s such a pretty palette, and you could do a gorgeous smoky eye!! Thank you for entering and good luck!

    • Thanks, Zoey! I did one with the large purple shade on the lid with darker in the crease and a lighter look with matte peach in the inner corner, lilac in the mid eyelid and big purple pan in the outer corner and crease, but I didn’t do an unclose photo of that one, unfortunately. I like ’em both. Thanks for entering and good luck!

  18. Happy Birthday! Wishes from your reader πŸ™‚
    Em Tokyo Plums palette is perfect for my makeup practice. I would like to invent looks for this palette… smoky eyes, or even for spring make up that would be perfect! πŸ™‚

    • Thank you so much, Hazel Victoria! It is an adorable palette. I’m sure you’d find it useful for pretty spring looks and smoky eyes πŸ™‚ Thanks for entering and good luck!

  19. Happy birthday!!! Those shadows are absolutely beautiful – I have a tendency to repeat the exact same eye look every day, but these would make it really easy (and fun!) to switch it up with different colors, combos and looks.

    • I think you’re right, Jennifer! Sometimes a palette that’s just the right size does give you more options than a smaller one or a larger one where there are too many choices! Thanks for entering my giveaway and good luck πŸ™‚

  20. Hello! Everyone has already posted really good comments. My comment is the lilac purple on the model’s arm looks more like a bruise than a good make up choice color.
    I personally like plum wine and pink colors.

    • Well, I guess you could say that the prune matte shade swatched on my arm does look like a bruise, Tamara. I didn’t do that greatest job swatching them, I’m afraid! At any rate, thanks for entering and good luck πŸ˜‰

  21. If I were to win I would give this to my daughter who is wonderful with eye shadows. She would be over joyed.

  22. Pingback: The Sunday Scoop 4/20/14 – giveaways that even the Easter Bunny would enter

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge