I’m Allison, focus group moderator extraordinaire, runner, cook, crocheter, and beauty products aficionado.
After living in New York City as a student and an ad exec, I moved back to a quiet town near the ocean in New England. I travel around the US moderating focus groups for a variety of domestic and international clients including some of the best known beauty brands. Researching skincare, cosmetics, fragrance, and nail care products has been the most fun, and i has given me insight into what women want when they choose beauty products and brands.
I’m a Beauty Contributor to Fabulous After 40, a Guru at Fabulous After 50, and a BlogHer Visionary.
I hope to be able to share what I’ve learned over the years with you, and I hope you’ll share your thoughts, ideas and opinions with me.