Unfortunately, breast cancer hits close to home for so many of us. I have several friends who recently battled breast cancer and won, thankfully. Twenty years ago, my dad wasn’t so lucky. He was one of the 2% of men, at that time, who developed breast cancer. He was shocked. Back in the early ’90s, they didn’t have the tools to fight the disease that we have now. I still miss him every day.
At this point, we are pretty much all AWARE of breast cancer. We are all aware that we should get screened at certain intervals depending on our age and risk factors. I am embarrassed to say that I am overdue for my mammogram, and I just called to make an appointment.
From what I have been reading, the emphasis now is on RESEARCH and continuing to find specific treatment options and modalities for the different types of breast cancer. And research takes money.
I was approached by The Estee Lauder Companies Breast Cancer Awareness (BCA) Campaign for 2014 to help get the word out during October, Breast Cancer Awareness Month. The theme of this year’s campaign is “Let’s defeat breast cancer. We are stronger together”. That idea leverages the strength of individuals going through breast cancer and all those who support them every step of the way — family, friends, health care workers, and others going through the challenge as well. The personal stories that these individuals tell are inspiring and affecting. Here’s a link so you can meet these folks and experience their amazing stories for yourself.
The Breast Cancer Awareness Campaign is active in more than 70 countries. Its objectives have evolved from awareness to an emphasis on action. A key goal is to advance breast cancer research through the Breast Cancer Research Foundation (BCRF). Over 20 years, the BCA has raised more than $53 million to support global research, education and medical services, with nearly $42 million funding 166 BCRF research projects worldwide.
In honor of The BCA Campaign’s 22nd anniversary this year, The Estée Lauder Companies will donate $1 toward education and medical research, up to a maximum donation of $22,000, to BCRF for every uplifting message or photo shared on Instagram or Twitter that includes the twitter handle, #BCAstrength.
The pink ribbons that we’re seeing everywhere this month are a good signal that now is a good time to put your own efforts and cash to help find cures for this disease that is so prevalent among women and more common these days among men. And you can also participate in the The Estee Lauder Companies’ program of giving by sharing your own uplifting messages or photos on Instagram, Twitter or Facebook and including #BCAstrength on the photo or tweet. For each photo/tweet with #BCAstrength, The Estee Lauder Companies contribute $1 to the campaign (up to $22,000). How easy is that?
Photos can be of a product, a logo, a place, a person who you want to honor or a person who supports you — just as long as you use the hashtag #BCAstrength! I encourage you to write your own tweets or Facebook posts, but here are a couple of ideas based on responses to the BCA Campaign videos:
- Twitter: The raw, unfiltered stories in the @BCAcampaign video are so inspiring. Please watch & share http://bit.ly/WgEfhc #BCAstrength
- Facebook: I just watched the uplifting, unfiltered and beautiful @BreastCancerAwarenessCampaign stories of four families personally touched by breast cancer on YouTube and I am inspired to share them with you. We truly are stronger together. Please watch and share the 2014 video! http://bit.ly/WgEfhc #BCAstrength
Another way you can participate is by shopping. We all know that we will most likely be shopping for makeup at some point during October, right? The Estee Lauder companies and brands are participating by making donations and by selling limited edition Pink Ribbon products. The brands include many of our all-time favorites: Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Coach, Darphin, Donna Karan Cosmetics, Estée Lauder, Jo Malone London, Lab Series Skincare for Men, La Mer, Origins, Prescriptives, Smashbox and Tom Ford Beauty.
The Estee Lauder companies sent me some samples to show you a few of the Pink Ribbon products that will be available in stores and online. A gal can never have too many lipsticks and glosses, and pink is one of my go-to shades all year round.
Check out these adorable Bobbi Brown Limited Edition Pretty Pink Ribbon Lip Gloss Collection. They are so cute! I love that they are the perfect pocket size (each 4 ml/0.14 fl.oz.) to slip into my jeans’ pocket to take with me when I don’t want to carry a purse.
The four shades are:
- Pretty Pink Sheer Lip Gloss, a warm pink rose
- Pink Tulle High Shimmer Lip Gloss, a bright pink with pearl
- Bright Lilac Lip Gloss, a bright hot pink
- Soiree Pink Shimmer Lip Gloss, a baby pink with light shimmer.
Enriched with emollients and Vitamins C and E, the glosses will protect and moisturize lips. They are not sticky. The price of the collection is $60. $12 from each purchase will go to the Breast Cancer Research Foundation.
Next up is a limited edition gorgeous Power of Pink Clinique Long Last Lipstick tucked in a handy and cute little lined cottony bag. I love Clinique’s classic silver-banded tube, but this special lipstick has the Pink Ribbon logo on the top of the tube.
Since I got it, I’ve been wearing this raspberry pink lipstick all the time. The price is $16, and $3 of every sale goes to the BCRF.
I was thrilled to receive a tube of La Mer The Hand Treatment. I have never tried a product from La Mer so this was a big deal to me. What a reputation this brand has!
The Hand Treatment is something I can really use, especially since the temperatures are dipping and soon I’ll have my usual chapped hands. The Hand Treatment sinks into my skin on contact, and it is not at all greasy. In addition, it is long-lasting which was a big surprise because of its lightness. Although the winter weather isn’t here yet to try this treatment out under torture test condition, it makes my hands feel so soft and smooth which amazed me because of the lightweight formula! It has a clean floral scent that disappears after application. The special size tube that’s just perfect to travel with or carry in my purse contains 1.7 fl. oz and is priced at $45. A portion of each sale goes to the BCRF.
The products above are just examples of some of the makeup and skincare products that you can buy to participate in the program. The other Estee Lauder companies and brands have more products for you to consider. Take a look in stores or online and see what speaks to you to help the cause.
So post your photos, compose your tweets, buy some new makeup, and join the “We Are Stronger Together” campaign to help defeat breast cancer!