For the last month of so, I’ve been getting ready to conduct a market research project for a new cosmetics client. The brand was new to me. It’s called essence. It was created by an American woman, but the brand is based in Germany. It’s sold all around the world, and it came to the U.S. a few years ago. The target audience is teens and young women, and it’s very affordably priced.
Just prior to my birthday a couple of weeks ago, I received a package from the company I’m working with. I opened it and found an assortment of essence products. I thought they were to use in the upcoming research, but they were for me. Woohoo! There was a treasure trove of new stuff to try, and I will turn you on to the good ones.
I found two mascaras in the assortment of products, and so far I have fallen in love with one of them, essence I ♥ Extreme crazy volume mascara. Well, I love it so much I haven’t tried the other essence mascara yet, and I have given up on the 3 prestige brand mascaras I recently purchased.
It has a weird-looking brush, unlike any other brushes I’ve tried with a little bulb-like tip, and frankly, I was skeptical. What’s amazing about I ♥ Extreme mascara is it seems to find every little eyelash toward the inner corner of the eye and the lower lashes, and the wand coats it with mascara. The end result is more lashes, thicker lasher. Incredible. Also, the brush is plastic, and I often don’t like plastic brushes. This one doesn’t feel like plastic, and it works so well that I don’t care what it’s made of. So far, it hasn’t clumped at all, not ever, and that’s what I care about.
essence I ♥ Extreme mascara is sold at Ulta, Fred Meyer stores, HEB supermarkets, and select Walgreen’s. Made in Italy. The price is $4.99 for 0.40 fl. oz./12 ml. It’s a steal!
Here’s what I ♥ Extreme mascara looks like on me. Uhoh, the creepy eyes are back (just can’t figure out where the camera lens is on my iphone. Any clues?)
I ♥ Extreme is ophthalmologically tested. It does not appear to be waterproof, though they have other mascaras that are. Nevertheless, the mascara does not come off on my cheeks. It definitely lasts all day, more than 12 hours. essence products are not tested on animals.
INGREDIENTS: AQUA (WATER), SYNTHETIC BEESWAX, PARAFFIN, GLYCERYL STEARATE, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, ORYZA SATIVA (RICE) BRAN WAX, STEARIC ACID, PALMITIC ACID, POLYBUTENE, VP/EICOSENE COPOLYMER, CARNAUBA (COPERNICIA CERIFERA) WAX, AMINOMETHYL PROPANOL, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, PROPYLPARABEN, CI 77499 (IRON OXIDES).
[easyreview title=”Product Rating” cat1title=”Volume” cat1detail=”Definitely creates big, thick lashes” cat1rating=”5.0″ cat2title=”Brush” cat2detail=”Unusual shape finds every little lash” cat2rating=”5.0″ cat3title=”Long-lastingness” cat3detail=”Lasts all day, no question” cat3rating=”5.0″ cat4title=”Price” cat4detail=”Affordable” cat4rating=”5.0″ cat5title=”Options” cat5detail=”Comes in Very Black & Not Waterproof: fine for me” cat5rating=”4.0″ summary=”Great product, my current fave mascara” icon=”bluestar”]