Much of my career was spent in advertising and market research. So certain ad campaigns jump out and get my attention.
The recent campaign from skincare brand, RoC, did just that. The ad focused on the compliment that many of us “of a certain age” get from time to time: “You look great…for your age.” In fact, I’ve been guilty of saying it myself about my three aunts, all of whom looked fantastic and so youthful into their 80s. But it’s the “for your age” part of the compliment that now makes my blood boil when I think about it or hear it said about myself. Why not “You look great”, period? Many of us want to look great at any time of life, look the best we can at whatever age we are.
I was a little surprised when RoC Retinol Correxion Max Daily Hydration Creme arrived on my doorstep. I had just been thinking about RoC and its terrific ad campaign.
Also, “Retinol” in the product name caught my eye. I recently received a publicity email from a noted board-certified cosmetic laser surgeon, Warren B. Seiler III M.D., that listed things we can all do for better skin. Using skincare products with retinol, a vitamin A derivative with about a million skincare benefits, was right at the top. Though we may not be able to afford laser surgery, most of us can afford to use skincare products with retinol. Here’s what he had to say about the ingredient: “Retinol is one of the primary pillars of an effective anti-aging regimen, and is a must-have for most all skin types, excluding very sensitive skin. Retinol is responsible for cellular turnover and keeping the cells organized, similar to how properly stretching before a workout ensures your muscles are in good working order and promotes recovery afterward. Retinols prevent the formation of free radicals and increase collagen production, resulting in a more youthful look. Remember, consistency is key – once you start, keep using it and your skin will reap the benefits.”
I added retinol to my routine a couple of years ago mainly through various serums. I’m always rotating the serums I use in order to try new things, so I haven’t been consistent in my retinol use. I didn’t realize till reading Dr. Seiler’s recommendations on retinol usage that I was doing it wrong. How convenient to receive RoC Retinol Correxion Max Daily Hydration Creme that is formulated with the maximum level of retinol!
RoC Retinol Correxion Max Daily Hydration Creme (from here on, I’ll call it RoC Retinol Correxion ‘coz the name is so darn long!) is an intensive anti-aging, anti-wrinkle treatment. In addition to combating lines and wrinkles, it is a terrific moisturizer. Glycerin, found in all types of natural lipids (fats) and considered one of the best ingredients by Paula’s Choice Ingredient Dictionary, is listed third in the RoC Retinol Correxion ingredient list. Sodium hyaluronate, further on down the list, plays a supporting role too. They plump skin with moisture for 24 hours to smooth the appearance of fine lines and wrinkles.
I use RoC Retinol Correxion at night primarily because it is sunscreen-free although if my skin is feeling dry or it’s a cold, dry day, I’ll wear a sunscreen on top of it. It is a rich, soothing cream, and a little goes a long way. It feels so good, so nourishing and so protective on my face especially during winter when it’s cold and windy outside and drying indoors due to the heat. Even with its rich formula, I don’t find it greasy at all. It leaves my skin feeling slightly dewy – a sensation that I strongly prefer – rather than drying completely matte.
For those who are sensitive to scents, I must mention that RoC Retinol Correxion has a fresh fragrance in the jar and during application that may be considered a bit strong by some. Although purchased several years ago by Johnson & Johnson, RoC was a French skincare brand started in 1957 by pharmacist Jean-Charles Lissarrague. Most French as well as many other European skincare brands use fragrance in their products. Not sure why, but they do. The scent of this anti-aging moisturizer disappears once it’s on my face.
It had been a while since I had used a skincare product from RoC. In fact, the last one was an eye cream with retinol. I tend to think of this brand as my go-to when it comes to retinol. If you’ve been thinking about adding retinol to your skincare routine, consider Roc Retinol Correxion Max Daily Hydration Creme. It’s the perfect antidote to dry skin this winter! Plus it does help me look my best at this age 😉
RoC Retinol Correxion comes in a jar (I use a clean scoop for cleanliness) and contains 1.7 oz./48 g. It’s priced from $22.99+ (prices vary according to where you buy it), and it’s widely available at drugstores and mass merchandisers in the US and on Amazon. I remain a fan of skincare products from big companies because they usually have deep pockets for research and development. As I mentioned above, I think of RoC for retinol, and with good reason! RoC scientists were the first to develop the methods needed to stabilize and package retinol in its pure and effective form. Cool.
Have you incorporated retinol into your facial skincare routine?
Ingredients: Water, Pentaerythrityl Tetraethylhexanoate, Glycerin, Dimethicone, PPG-15 Stearyl Ether, Stearyl Alcohol, Cetearyl alcohol, Butylene Glycol, Glyceryl Behenate, Ceteareth-20, Isohexadecane, Dimethicone Crosspolymer, Cyclopentasiloxane, Polyethylene, Sodium Polyacrylate, Phenoxyethanol, Caprylyl Glycol, Sodium Acryloyldimethyltaurate/VP Crosspolymer, Polyacrylamide, Fragrance, PTFE, C13-14 Isoparaffin, Chlorphenesin, Polysorbate 20, Hydrolyzed Myrtus Communis Leaf Extract, Retinol, BHT, Sodium Hyaluronate, Disodium EDTA, Sodium Hydroxide, Laureth-7, Ascorbic Acid, Pentylene Glycol, Hydroxyphenyl Propamidobenzoic Acid